About the brand
Launched in March 2012, The Secret Ink is a personalized luxury stationery brand. It celebrates relationships, handcrafted workmanship and the grace of handwritten correspondence. The Secret Ink’s horizons go beyond the confines of just design and stationery – art, cinema, fashion and culture are an integral part of the brand’s core design philosophy.
In all its processes, The Secret Ink successfully combines a modern industrial approach with the spirit of craftsmanship and a focus on outstanding quality. Our discerning patrons share our appreciation of age-old manual skills such as embossing, hand-foiling or letter pressing, and we enjoy working with traditional craftsmen to make their skills more accessible to a wider audience.
Today more than ever, the care and attention to detail that goes into a handwritten note makes a lasting impression. Our stationery is lovingly fashioned to reflect every facet of your personality – timeless, modern, quirky, elegant, whimsical and everything in between.
The joy of receiving a personalized card, the crisp feel of textured paper or a beautiful message on a gorgeous tag dangling from a wine bottle… these simple things infuse the mundane with poetry and make life more joyful. This essence combined with our profound love for good design inspired the brand.
The People Behind The Secret
Adil Bhatia, Yasmin Kaura and Ambika Kaul are founders of The Secret Ink. As purveyors of luxuries and curiosities, we are passionate about design and well crafted products. Based on our belief that our every day lives must have a touch of sophistication, we hope The Secret Ink inspires you to take time out to connect with loved ones.
Story of How We Got Together
About three years ago, over a long conversation amongst friends, we each discovered our hankering to find an outlet for our creativity. Given our shared love for cinema, fashion, travel and design, we wanted to bring our point of view to range of products that allow people to connect, to enjoy the simple things, or even spark curiosity, a smile and amusement.
By some strange coincidence or universal design, our skills are varied yet complimentary. We motivate each other, enjoy each other’s idiosyncrasies and feed on another’s sense of (often absurd) humor. Individually and as part of The Secret Ink, we are purveyors of curiosities and luxuries, believers in meaningful relationships, celebrations (read: party!) and handcrafted quality ….and that’s what keeps us inspired!